Archive for powersports

Honda Publishes Improved Consumer Website

American Honda has published a new and improved consumer-facing powersports website. Accessible at the familiar URL (, the site boasts a number of enhancements.

The most noticeable characteristic is a fresh, modern look, with a responsive format optimized to deliver the same great experience across devices—desktops, smartphones and tablets. In addition, the website features a new platform that provides improved website performance, including faster page-load speeds, and it is based on a Sitecore content-management system that allows timely updates.

In addition, the new website encourages user interactivity, as customers can now more easily connect with the Honda brand and Honda dealers. For example, the structure allows for a more optimized search-engine functionality, and the new interface makes it simpler for customers to complete their research activities, thanks to streamlined processes for considering model options and requesting a quote. Signing up for email newsletters is now easier as well.

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Honda Marks 20 Years of Powersports Production in South Carolina

Honda celebrates milestone with contributions to local community organizations

Honda associates and guests celebrated the 20th anniversary of production at Honda of South Carolina Mfg., Inc. (HSC), which makes all-terrain vehicles (ATV) and side-by-side (SxS) vehicles for North American and global markets.

HSC also marked the completion of a $45 million expansion project announced in 2016, and the production of its 3 millionth ATV since manufacturing began in July 1998.

“Today’s milestone is a tribute to the outstanding Honda associates here in South Carolina who are committed to making quality products for our customers every day,” said Gary Mabrey, president of HSC. “Their skills, knowledge, creativity, talent and dedication have made HSC a success over the last 20 years.”

As part of the $45 million expansion project announced in 2016, Honda added an additional 115,000 square feet to the plant and 250 more jobs to meet strong SxS demand. The project added new weld equipment, new buildings and expansions at the plant to improve production efficiency and a new paint line to enhance quality and color variations. The plant also added automated guided carriers and lift assist devices to support quality, logistics, safety and ergonomic improvements for associates.

Since it was established in July 1998, HSC employment has grown from 200 to almost 1,000 associates, and the plant has quadrupled in size.

To commemorate the 20th anniversary milestone, HSC made contributions to four local organizations which help make the Timmonsville area a great community to live and work.

The Florence School District Four received $20,000 for their Science, Technology, Engineering and Math (STEM) lab, the city of Timmonsville received $10,000 to support a green space initiative and the Florence County Library received $10,000 to support the Timmonsville branch.  In addition to the three monetary donations, HSC donated a TRX420 Rancher ATV to the Sardis-Timmonsville Fire Department.

“These organizations share our belief and commitment in helping make society a better place and it is an honor for Honda to support them,” Mabrey said. “We know these organizations will use the contributions from Honda to provide services and educational opportunities for the community.”

About Honda of South Carolina Mfg.
HSC began production of all-terrain vehicles (ATVs) in July 1998 with a workforce of approximately 200 associates. The initial $30 million, 200,000 square foot ATV manufacturing plant was the beginning of Honda of South Carolina’s significant growth in Florence County.

Today, HSC employs almost 1,000 associates in its 805,000 square foot facility that now represents $400 million in investment. With the flexibility to produce many different types of powersports products, using domestic and globally sourced parts, associates at the Timmonsville plant currently have the annual capacity to manufacture 100,000 Honda ATVs and 100,000 side-by-sides for North American and global markets.

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Honda Introduces Pioneer 1000 Limited Edition (LE) Models with I-4WD

First side-by-sides to come with Intelligent Brake Traction Control


Honda today unveiled two new limited-edition versions of its popular flagship side-by-side, the Pioneer 1000-5 LE and Pioneer 1000 LE, both of which come with a new I-4WD system. Never before used in the powersports industry, this intelligent system is a direct result of Honda’s automotive-engineering prowess, and offers three great benefits: brake traction control, hill-start assist and electronic brake force distribution. Combined with the Pioneer 1000’s Torque Biasing Limited Slip differential, I-4WD can provide as much tractive force as a locking differential but with reduced steer effort and kickback. The result is excellent grip on a wide range of challenging surfaces, a more relaxed driving experience, and no need to stop and engage diff-lock.

Both Limited Edition versions of the Pioneer 1000 also come with a host of additional upgrades to improve suspension performance, protection, convenience and style, while non-LE models also get several important improvements.

“It’s exciting to share the news that Honda is bringing I-4WD differential technology to the side-by-side market for the first time,” said Lee Edmunds, Manager of Powersports Marketing Communications at American Honda. “To develop this intelligent system, Honda engineers collaborated with our automotive division and then tailored a system specifically for the rigors of the off-road environment. With I-4WD, the Pioneer 1000-5 LE and Pioneer 1000 LE set new industry standards, putting our flagship multipurpose side-by-side even further ahead of the competition in terms of performance and value.”

Pioneer 1000-5 Limited Edition / Pioneer 1000 Limited Edition
The Pioneer 1000 is already the industry’s benchmark multipurpose side-by-side, with the best engine, drivetrain and chassis, plus the market’s only automatic six-speed Dual Clutch Transmission (DCT) gearbox. Now Honda introduces two new iterations—the five-person Pioneer 1000-5 LE and three-person Pioneer 1000 LE—that are the first powersports vehicles to come with I-4WD, an intelligent differential system that conveniently combines the four-wheel-drive and diff-lock functions into a single selection mode. I-4WD incorporates the industry’s first off-road brake traction control system to manage the amount of slip between left and right front wheels, applying torque to the wheel with greater grip. The result is excellent traction performance in tough off-road conditions, with reduced steer effort and kickback compared to standard diff-lock. In addition, LE models feature hill-start assist to brake while transitioning to the accelerator from a dead stop on an incline, and optimize brake force distribution between the front and rear brakes while coming to a stop—loaded or empty.

While I-4WD is the standout feature on the two new LE models, the rest of the list is impressive as well. Adjustable FOX QS3 shocks provide an even smoother ride and improved handling; with a simple turn of a dial, customers can tune the machine for different terrains or driving styles. A beefy new bumper highlights and protects the grill, and aluminum A-arm guards and skid plate protect the vehicle against rocks and debris. Convenience-minded additions include illuminated dash switches for nighttime use; transmission-mode memory function to retain Automatic, Sport or Manual mode after engaging reverse; a pre-wired winch harness, new cabin-storage compartments and cup holders in all four doors. There are even comfort- and style-focused improvements like thicker seat foam, painted bodywork, red springs and A-arms and substantial aluminum wheels.

  • Colors: Matte Gray Metallic
  • Price: TBA
  • Availability: February 2017

More info

Pioneer 1000-5 Deluxe / Pioneer 1000-5 / Pioneer 1000 EPS / Pioneer 1000
Since its 2015 introduction, the Pioneer 1000 has established itself as the flagship in the Pioneer lineup, with a class-leading 999cc twin-cylinder engine and the industry’s first fully automatic six-speed Dual Clutch Transmission. For the 2017 model year, all versions of the Pioneer 1000—including the five-person Pioneer 1000-5 Deluxe and Pioneer 1000-5, as well as the three-person Pioneer 1000 EPS and Pioneer 1000—have thicker seat foam for increased comfort, plus a winch-ready wiring harness. In addition, all Pioneer 1000 models get a new memory function that retains the last transmission mode after engaging reverse.

All Pioneer 1000 models still boast fully independent rear suspension and long suspension travel, as well as 2,000-pound towing capacities. In addition, the five-person models once again feature the exclusive QuickFlip® system that lets owners switch between seating arrangements for three, four or five people. Topping it all off are Honda’s legendary reputation for durability, quality and reliability.

  • Colors
    • Pioneer 1000-5 Deluxe: Red, Metallic Blue, Honda Phantom Camo
    • Pioneer 1000-5: Red, Olive
    • Pioneer 1000 EPS: Red, Shale Blue, Honda Phantom Camo
    • Pioneer 1000: Red, Olive
  • Price: TBA
  • Availability: February 2017

More info

American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the U.S. American Honda’s Motorcycle Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers. For more information on Honda products, go to

Advanced Light Jet, Supercar, MotoGP Street Bike and Advanced Robotics Will Showcase Technology Unique to Honda at SAE 2015 World Congress

Acura NSX, ASIMO, UNI-CUB and HondaJet highlight leadership in mobility and the “Year of Honda”


In an unprecedented display of its vision for the future of personal mobility, Honda will showcase a number of groundbreaking technologies and products under one roof at the SAE 2015 World Congress and Exhibition that convenes at Cobo Center in Detroit, April 21-23.

From the HondaJet, the world’s most advanced light jet, the Acura NSX supercar and a prototype RC213V-S street bike based on the MotoGP championship winning racing machine, to ASIMO, the world’s most advanced humanoid robot, and the UNI-CUB personal mobility device, Honda will help illustrate the Congress theme “Leading Mobility Innovation” at SAE 2015.

“From our very first motorcycle, Honda has been focused on advancing mobility to make people’s lives better,” said Erik Berkman, general chairman of the 2015 World Congress and executive vice president of Honda North America, Inc. “This pinnacle event for the global automotive engineering community is the perfect stage to showcase the many sides of Honda innovation in the world of personal mobility.”

Taking on difficult challenges has been a Honda hallmark since the company’s inception 67 years ago. The SAE World Congress will illustrate the depth of R&D know-how and experience that has created such a diverse array of advanced mobility products.

“Our research and development engineers like to demonstrate and explain our new technologies and ways of thinking, and we certainly won’t disappoint anyone who attends the Congress this year,” said Frank Paluch, president, Honda R&D Americas, Inc., and the featured speaker at the April 23 World Congress Annual Banquet.

Honda’s innovative spirit will be found throughout the Cobo Center during the Congress, but below are some of the key product and technology highlights that will be on display:

Honda Technologies on Display at SAE

HondaJet: the HondaJet is the fastest, most spacious and most fuel efficient jet in its class — with best-in-class advantages in performance, comfort, quality and efficiency.

Acura NSX: the development of the next-generation Acura NSX is led by a global design and engineering team at Honda R&D Americas, Inc. based in California and Ohio.

Honda FCV Concept: continuing more than a decade of Honda leadership in fuel cell vehicle (FCV) technology, the Honda FCV Concept showcases the styling evolution of Honda’s next fuel-cell vehicle, anticipated to launch in the U.S. in 2016.

Honda Robotics

ASIMO: ASIMO is the world’s most advanced humanoid robot; a small, lightweight robot designed to operate in a human environment, and capable of walking, running, climbing and descending stairs, and avoiding objects, among other skills. ASIMO will be demonstrated regularly at the SAE 2015 World Congress.

UNI-CUB: the UNI-CUB is a new personal mobility device with the same freedom to move forward, backward, laterally and diagonally that people enjoy when walking. This is achieved through proprietary Honda balance control technology and the world’s first omni-directional driving wheel system (Honda Omni Traction Drive System).

Walking Assist Device: the Honda Walking Assist Device is worn outside of clothing and consists of a frame with battery-powered compact motors designed to assist people who have reduced walking ability due to injury, illness or other causes. The device was developed by Honda R&D Co., Ltd.

Honda Powersports

Pioneer Side-by-Side: the Honda Pioneer 700 series side-by-side vehicles are versatile and affordable, and now have a new dual-rate front suspension to give a smoother ride with plenty of travel and superior load capacity. The Pioneer 700-4 features the industry’s first convertible rear seating design that offers the convenience and versatility of switching between two- three- or four-person seating configurations.

RC213V-S Prototype Motorcycle: developed by Honda Racing Corporation (HRC) and Honda Motor, the RC213V-S is a road-going prototype of the RC213V MotoGP which won consecutive championships in the world’s top motorcycle racing series in 2013 and 2014.